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Research papers

Sponsorship

What I propose to do is discuss a few of the key issues affecting sponsorship and then go into some detail about how we handle it in Ford, recognising that in our case the lines between sponsorship and sales promotion get rather blurred. I believe...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Stuart Turner
November 6, 1985
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Citation

Turner, S. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship-2692